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Professional Beauty
Project type
Exhibition design, Large format design, Marketing collateral, Social Media
Professional Beauty is a B2B brand for professionals in the spa and salon industry. They hold events at venues such as London ExCel and Olympia, as well as hosting prestigious award ceremonies and publishing a monthly magazine.
During my time working for the brand, I created exhibition graphics, such as exhibition stands and maps, as well as marketing collateral to support the campaign. The design was guided by the chosen concept creative for the event, ensuring a cohesive experience across all platforms.
For the Professional Beauty awards 2025, I was given the task of creating an event concept. The event was paired with the sister brand, World Spa & Wellness. I used a dramatic smoky effect background to create a sense of anticipation for a big event. Once the campaign creative was decided, I rolled this out to assets such as house advertisements, event programme, table plan and media wall.
Social media design was also an important part of my work for the brand and I helped create graphics and animations to promote campaigns such as newsletter sign ups or webinars.
